No Sleep 'till Harmaja - School Project

"No Sleep 'till Harmaja" was school assignment given in course where we were tasked to create recognizable identity for fictional product aimed for specific target audience. Our product was computer game heavily focused on use of VR technology and targeted towards curious young players who show interest towards the advanced features. My first early tasks were designing characters which would feature in the game, attempting to give them different personalities with the cartoony characteristics which stand out very strong. Later on I've illustrated the concept artwork which our group used for both printed and digital advertisements and poster designs.